The purpose of this post is to provide a brief introduction to the concept of ESG investing, and to provide a framework for evaluating and selecting companies and funds that adhere to the principles of sustainable investing.

A quick guide to investing with ESG, also known as environmental, social and governance (ESG) investment. ESG investing is the investment of capital in companies whose business activities impact the global environment.

ESG investing is the practice of investing in companies that perform well, while holding the possibility of negative externalities, whether environmental, social, or governance, to a minimum.

Companies have been compelled to modify their practices in the last decade as the public has become more concerned about how they have impacted various areas of society, including the environment, working conditions, privacy, and gender equality.

A new investment technique has developed as a result of these increasing concerns and activism to monitor companies that are quickly improving in these areas. ESG investment is the term for this movement.

What Is Environmental, Social, and Governance (ESG) Investing?

Environmental, social, and governance (ESG) is an abbreviation that stands for environmental, social, and governance. These are the topics on which this investment strategy focuses. The environmental aspect of this trend focuses on how companies are minimizing their negative effect on the ecosystem by reducing pollution, deforestation, and faunal harm.

Meanwhile, the social side of ESG investment is concerned with how businesses address their effect on society and human behavior by enacting policies that affect diversity, privacy, human rights, and working conditions.

Finally, corporate governance is concerned with the alignment of corporate structures with healthy values such as openness, fairness, and legality. These values are intended to be maintained via the adoption of good corporate governance systems as well as the regulation of executive pay and political influence to the degree that they do not damage society.

ExxonMobil’s shareholders pushed for the development of a report regarding the company’s environmental effect in 2017, which may have put in motion the sequence of events that led to ESG investment being where it is today.

The decision occurred around a year after the Paris Climate Accord was signed, and it may have served as a wake-up call for top executives and investors about the power of organized shareholder organizations in pressuring businesses to adopt more ESG-friendly practices.

Investors use ESG criteria to evaluate businesses and compare them to their counterparts in terms of performance when considering environmental, social, and governance issues in addition to financial ones.

What is ESG Investing and How Does It Work?

In summary, ESG investment is concerned with identifying businesses whose policies and activities contribute to the improvement of the three categories mentioned above. 

Investors that support this approach think that these businesses will produce better returns over time as consumers become more aware of ESG-conscious companies’ beneficial contributions to humanity’s development.


The environmental aspect of ESG investing examines how the business intends to decrease carbon emissions, pollution, and any other negative environmental effect that its activities may have.

In this respect, several businesses have set goals to become net-zero emissions, such as United Airlines, an American airline that has set a goal to become 100 percent green by 2050.

Meanwhile, there are also significant issues that businesses must address in order to be deemed environmentally friendly, such as energy usage, water recycling, and waste management.


The social component of ESG investing examines how a business implements policies that benefit various aspects of society, such as its employees, the community, and the broader public.

Gender equality is a hot issue on social agendas, with the goal of closing the wage gap that has persisted for years between men and women in the workplace. Gender equality also aims to raise the proportion of female executives on the boards of directors of the world’s biggest companies, since they play a significant role in influencing the business world.

Finally, as technology advances, privacy concerns and data sharing practices have become more prominent in societal agendas, and ESG-friendly businesses are expected to take decisive action to address these problems in a manner that benefits society as a whole.


Finally, knowing how a business’s top executives are paid in comparison to the rest of the workforce, as well as how the firm avoids and corrects misbehavior and acts of corruption, is critical to understanding its corporate governance practices. This method also examines the political clout that businesses have by examining their lobbying activities.

How to Begin Investing in Environmental, Social, and Governance (ESG) Issues

By establishing specialized investment vehicles, research organizations and financial services businesses have made ESG investing accessible to laypeople.

Meanwhile, ratings such as the MSCI ESG Ratings and the Fitch Ratings ESG Scores have been created by some of these businesses to help investors discover the most ESG-friendly equities.

Step 1: Create an account with a brokerage firm. 

There are two methods to start building an ESG-focused portfolio, but all need the same initial step: establishing a brokerage account.

However, various brokers provide different methods to access ESG goods, as you may either do it yourself (DIY) and choose the instruments you want to include in your ESG-focused portfolio, or you can hire an adviser (including robo advisors) to do it for you.

Option 1: Do-It-Yourself

Most brokerage companies in the United States currently provide zero-commission trading services for exchange-traded funds listed in the United States. This enables investors to construct an ESG-focused ETF portfolio, such as the iShares ESG Aware MSCI USA ETF (ESGU:NASDAQ), which has an MSCI ESG Fund Rating of A and presently has a 0.15 percent annual cost ratio.

Keep in mind that researching and selecting the appropriate ESG ETFs and mutual funds will most likely take some time.

Option 2: Have someone else manage your ESG-focused portfolio.

This second option is typically the most convenient for part-time investors since it eliminates the time-consuming process of choosing among the wide array of ESG-focused securities available.

If you decide to go this route, you may either employ a robo-advisor like Betterment or Ally Invest, which provide an ESG-focused portfolio, or hire a human adviser.

The disadvantage is that these advisers will demand a fee for their services. However, due to competition, the cost of consulting with an adviser has decreased to the point where the advantages generally exceed the costs.

Step 2: Recognize ESG Policies

One thing that ESG newcomers should know is that there is no one-size-fits-all strategy to ESG investing that will satisfy everyone’s requirements and preferences. Rather, most investors should concentrate on the ESG issues that are most relevant to them. They may construct their portfolio depending on the kind of changes they want to see by selecting businesses that are making the greatest progress on those fronts right now.

If you are a big supporter of gender diversity and equality in corporate governance, for example, you may choose to invest in businesses that have made progress in this area.

Furthermore, if you are a strong advocate of a transition to renewable energy sources, you may invest in companies that are creating technology that has the potential to change the way the world operates today.

As a result, you should first identify the concepts and trends in which you want to invest. Then you can figure out which businesses are making the most success on these fronts.

Step 3: Look for Environmental, Social, and Governance (ESG) Investment Opportunities

Individual equities are the first of several tools that investors may employ to construct an ESG-focused portfolio these days. 

Whether you’re interested in a firm because of its ESG-friendly practices, you may study their ESG scores to determine if their financial performance is good enough to support their value. You can also investigate their ESG ratings to evaluate how friendly they are to ESG-focused activities.

MSCI has created a smartphone app that allows you to explore the environmental, social, and governance (ESG) ratings of over 2,800 businesses across the globe.

Furthermore, if you want to invest in an exchange-traded fund (ETF), you can monitor its ESG score using websites like ETF Database and, or you may utilize ETFs that invest in firms with the highest ESG ratings to create a diverse portfolio of ESG-focused companies.

Vanguard’s ESG International Stock ETF (VSGX:BATS), a pure-play ESG ETF, and the iShares Semiconductors ETF (SOXX:NASDAQ), which has an ESG rating of AAA and a score of 8.6 out of 10, are two notable instances of high-scoring ETFs.

Keep in mind, however, that the best ESG-focused funds and instruments for you will be those that are aligned with your ESG-related goals.

Here are a few ESG ETFs and mutual funds worth looking into:

ESG, SRI, and Investing with an impact: What’s the Difference?

Although there are many parallels between these three investment methods, there are also minor variations that are significant enough to warrant the creation of three distinct ideas.

Investing for a Social Purpose

ESG investment is a subcategory of socially responsible investing, which seeks for possibilities that have a net positive effect on environmental and social problems. Unlike ESG, the criteria used to determine whether an investment is “socially responsible” are mostly financial rather than qualitative.

Impact Investing

By directing money to projects that may accomplish this objective, impact investing aims to change or disrupt a social or environmental reality. Impact investment, unlike ESG, focuses on how the money that will be put into the business will help to changing a particular issue rather than on the company’s internal procedures and practices.

ESG Investing’s Advantages (Pros)

  • Retail investors may now access ESG investing via vehicles such as exchange-traded funds (ETFs) and mutual funds.
  • This approach is gratifying in more ways than one, since it makes a net positive contribution to society.
  • Investors may influence how society works by supporting businesses that share their environmental and social values.
  • When compared to other actively managed investment vehicles, ESG-focused investment vehicles have lower cost ratios.
  • ESG ratings and other comparable technologies have made it easier for investors to identify the most ESG-friendly businesses.

ESG Investing’s Drawbacks (Cons)

  • ESG-focused companies aren’t guaranteed to beat the market.
  • ESG ratings may not accurately reflect a company’s policies since they place a greater emphasis on what the statistics show than than the actual effect.
  • The criteria used to define an ESG-focused strategy vary greatly from one investor to the next, resulting in large performance disparities across actively managed funds.

Pro Tip: A well-thought-out ESG investing approach may lower portfolio risk while still providing competitive investment returns.

ESG Investing Frequently Asked Questions

The following are answers to some of the most common questions we receive regarding ESG investing.

Is ESG Investing Beneficial?

ESG investing is simply another investment technique, like value investing or theme investing, in that determining how “good” it is is dependent on the unique opinions and tastes of each investor. 

However, this kind of investment has the additional benefit of having a good social effect. It aids in the improvement of corporate policies and procedures in relation to important problems that form our world.

What Makes a Good Environmental, Social, and Governance (ESG) Investment?

On an individual basis, each investor determines what constitutes a “good” ESG investment. Performance, on the other hand, should always take precedence. 

As a result, a successful ESG investment should provide a positive return as well as a net positive effect on environmental, social, and corporate governance issues.

What Is an ESG Rating and How Is It Calculated?

Multiple factors linked to the three main areas of ESG, such as climate change, use of natural resources, pollution and waste, corporate governance, corporate conduct, human capital, and connection with the community, are analyzed to produce ESG ratings, such as those given by MSCI.

Each of these factors is given a weighting depending on its importance, and companies are given a score from one to ten for each of these qualities. The total of all weighted scores yields the overall result.

What Makes a Good Environmental, Social, and Governance (ESG) Fund?

A good ESG-focused ETF should provide substantial returns for investors while keeping a strong emphasis on its primary ESG approach, similar to the criteria described above for defining a “good” ESG investment. Furthermore, yearly costs should be addressed, as a costly ETF may eat up the majority of the profits realized by investors using this strategy.

Is ESG Investing Effective in Reducing Portfolio Risk?

The precise impact that a basket of ESG-focused stocks or instruments may have on reducing a portfolio’s risk is difficult to quantify since the concept of ESG investing varies from one investor to the next.

It is essential to highlight, however, that since ESG-friendly firms place a greater emphasis on corporate governance and social issues, these companies should get higher credit ratings than they would if the ESG-related changes were not taken into account.

Is ESG Investing a Good Way to Boost Portfolio Returns?

Due to the “excellent management” component that comes with strong corporate governance procedures, ESG-focused companies tend to produce better returns on equity and reduced earnings volatility, according to a report released by JP Morgan Asset Management in March 2021.

Last Thoughts

Given the acronym ESG’s broad breadth and reach, this short guide should serve as a starting point for further study into this fascinating approach. You may create a system that enables you to discover businesses that meet your specific ESG criteria in this manner.

Once you start delving into the intriguing realm of business practices, we hope you discover some world-changing organizations. Best of luck!

Up Next

The ESG industry has been on a huge boom in recent years, and its popularity has been attributed to its higher-than-average return rates and low-risk profile. Nevertheless, many investors and executives still consider ESG investing to be a new and unfamiliar territory for them, and some feel that leading companies in the field of ESG investing lack the knowledge and resources that they need to become the leaders of the industry.. Read more about esg funds and let us know what you think.

This article broadly covered the following related topics:

  • esg investing companies
  • esg investing trends
  • esg meaning
  • esg funds
  • esg investing growth
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