Wine investing is like any other investment. As a novice investor, you might be looking for some basic tips to help you get started. With wine being one of the most popular drinks in the world and now with cheaper prices than ever before, it’s never been easier to invest in wine!

Wine is an alcoholic beverage that has been around for a long time. It can be consumed as a drink or as a food. Wine can also be used for cooking and even medicine. This article will teach you how to invest in wine for beginners. Read more in detail here: investing in wine for beginner’s.

Investing in Wine | A Beginner's Guide

Through the establishment of vehicles that lower entry barriers and transaction costs, technology and financial innovation have made it simpler for investors to get access to the most exotic asset classes.

Fine wine investment, which was traditionally limited to the richest members of society, is a perfect illustration of this progress. Fine wine investment is becoming more common thanks to firms that allow you to purchase a part of a case of expensive bottles.

In this post, we’ll go over exactly what wine investing is, how it works, and how you can add this alternative asset class to your portfolio for added diversity.

What Does Wine Investing Entail?

Wine investing is purchasing bottles, cases, or stock in a firm that has a collection of excellent wines with the assumption that the price of these high-end items would rise over time.

Fine wine is unusual, uncommon, one-of-a-kind, and priceless. According to statistics, just 1% of the wine market is deemed investment-grade or collectable, implying that identifying the most expensive examples requires a skilled eye.

Vinovest, a specialist investment fund that provides access to this sector, has devised an index that measures fine wine price performance. Fine wine investment, according to the business, has provided an annualized return of 10.6 percent over the last 30 years.

What Are the Benefits of Wine Investing?

As a consequence of technological advancements, people’s attitudes about good wine have shifted. This could previously only be accomplished by purchasing pricey bottles at a physical auction or privately. The owner was responsible for storing the bottles, and there were several hazards involved.

Many investment funds have chosen to concentrate on this industry in recent years, creating vehicles that allow investors to have exposure to excellent wine without having to perform the hard job.

These are the three most common methods to invest in good wine today:

  • Invest in a fine wine fund: Companies such as Vinovest provide access to the fine wine industry via diversified portfolios of various wine kinds. These portfolios are professionally planned and maintained, and their performance has been excellent over time.
  • Stocks in the Wine Industry: Wine stocks are shares in firms that make and sell wine. Constellation Brands (NYSE: STZ), Treasury Wine Estates (ASX: TWE), Brown-Forman (NYSE: BF.A), and Pernod Ricard are some of the most well-known publicly listed companies in this market (EPA: RI). 
  • If you consider yourself a “connoisseur,” you have the option of purchasing exquisite wine directly from a private collector or at auctions. Keep in mind that you’ll be responsible for all of the risks and expenses involved with this activity, including storing and preserving your bottles from damage.

When valuing a bottle of wine, on the other hand, various factors are taken into account. This is a list of the most significant.

  • If the wine’s quality is top-notch, the lesser the available quantity, the higher the price. As a result, limited edition bottles are deemed more precious than generic ones.
  • What critics have said about it: In the world of fine wine, experts have a significant effect on the price of a bottle. As a result, the ratings a bottle earns from prominent reviewers, sommeliers, and oenologists may influence the price at which it is sold to the general public or at auction.
  • Longevity and ageworthiness: Old wines that age well tend to be more desirable. Not all wines age well since there are various factors, including as flavor and acidity, that may make them taste better or worse with time. Wines may be matured for anywhere between 10 and 25 years.
  • Who made it: The vineyard from which the wine was manufactured has an impact on the price of a bottle. The chances of wine becoming valued over time improve if the vineyard is well-known.

Wine Investing Options

Following is a breakdown of the types of vehicles that may be utilized to invest in this exotic asset now that we’ve examined how wine investment works.

Invest in Fine Wine Bottles

The simplest, and probably most apparent, approach to invest in wine is to purchase bottles or cases and keep them in the hope that their value would increase over time.

A trained eye is necessary for this to work, as investors will need to pick the wines with the greatest price appreciation potential based on the characteristics outlined earlier in the article.

Investment-grade wines account for just 1% of the entire market, which makes it more difficult for investors to avoid being duped or scammed by those who may take advantage of a buyer’s lack of knowledge to offer mediocre wine for a high price.

World-class vineyards are known for producing investment-worthy wines. Here’s a rundown of some of the greatest vineyards to check out:

  • Latour Chateau
  • Lafite Rothschild Château
  • If Not Now, When?
  • Eagle Screaming
  • Petrus Chateau
  • Haut-Brion Château
  • Rosseau Chambertin Chateau
  • Beaucastel Château
  • Cheval Blanc Chateau
  • Cos d’Estournel Château

What Is the Process?

Wine of investment quality may be acquired from a variety of sources. To begin, bottles and cases may be purchased from individual collectors and other investors.

In most circumstances, buying bottles and cases through a broker or an exchange, which can give credentials regarding the wine’s provenance, is the best option. This reduces the chance of being duped into buying low-cost wine masquerading as high-end.

Finally, auction houses such as Sotheby’s and Christie’s arrange events where they offer investment-worthy wine on a regular basis.

After purchasing the bottles, the investor must decide how to keep them. Self-storage is the most cost-effective option, but it also comes with major dangers. In the meanwhile, the bottles may be stored in a specialist facility. However, this strategy may be too costly, consuming a significant percentage of the investment’s returns.

In conclusion, investors should do research and pick the bottles that have the most potential for price rises. They may then purchase them, keep them securely, and sell them at a profit in the future.


  • Individual wines may appreciate in value quicker than the market as a whole.
  • The initial investment is usually less than other options.
  • Trained people may be able to identify the rarest and most promising investment-worthy wines, giving them an advantage.


  • The possibility of getting duped is great.
  • Once the investment is liquidated, storing the wine at a professional facility might eat up the majority of the earnings.
  • To find the most potential possibilities, investors need a keen eye and extensive industry knowledge.

Stocks in the Wine Industry

Wine stocks are publicly traded firms that manufacture, market, or otherwise operate in the wine industry. 

Despite the fact that there are few pure-play public wine firms, there is a list of businesses whose earnings are mostly generated from the sector, and investors may acquire their shares to get exposure to this market.

The following is a list of some of these firms, along with their tickers. Some of these stocks are traded on a major exchange in the United States, while others are traded over-the-counter (OTC) and are primarily headquartered outside of the United States.

The following are some of the most well-known wine stocks:

Furthermore, for investors who choose a more cautious strategy or have limited stock-picking ability, an exchange-traded fund may be used to invest in firms related to the alcoholic drinks sector (ETF).

Unfortunately, there are currently no ETFs that concentrate just on wine equities or firms in the alcoholic beverage industry. 

What Is the Process?

Buying and keeping individual bottles of wine is more difficult than investing in wine stocks. All an investor has to do is create a brokerage account with a reputable company like Robinhood, Fidelity, Firstrade, or E*TRADE.

Most brokers don’t charge fees for trading US-listed securities like the wine stocks described above, and the minimum deposit to create an account with these providers is generally cheap.

Investors should try to hang on to their stocks for at least three years. If you don’t know how to assess a firm or decide if a stock is good from a basic sense, finding the finest wine stocks might be intimidating.

It’s also worth noting that investing in wine stocks won’t always provide the same results as investing in wine bottles directly. 

For example, during the last ten years, Constellation Brands (NYSE: STZ) has had compounded annual returns of 28 percent, while Brown-Forman Corporation (NYSE: BF.A) has seen 14 percent increases. 


  • Purchasing wine stocks is a simple and inexpensive procedure.
  • When opposed to buying and keeping wine bottles directly, investing in some firms might provide larger returns.
  • In comparison to other options, transaction costs are modest.


  • There are a limited amount of pure-play wine stocks available.
  • Stock-picking abilities are essential. 
  • There are no ETFs that just invest in wine.

Wine Futures Investing

Wine futures, sometimes called “En Primeur,” are a means to buy wine before it is bottled. In essence, this instrument allows investors to hold a portion of a crop that has yet to be bottled and will be available in two to three years.

This is a technique for vineyards to profit from the harvest before the maturing process is done. The margins left on the table by the vineyards may be used by investors, or they may be able to secure a set number of bottles of a future limited edition.

What Is the Process?

Wine futures were formerly exclusively available to wine insiders, or those with a stake in the industry and knowledge of its inner workings.

However, platforms like Vinovest and other middlemen have sometimes made wine futures available to ordinary investors, allowing them to profit from these products.

Investors may also purchase Bordeaux futures and other En Primeurs from businesses like Sotheby’s Wines and JJ Buckley.

One of these businesses is the most convenient option to invest in these futures.


  • If the wine is sold after it has been bottled, investors might obtain a part of the profits that would normally go to the vineyard.
  • They may be an excellent method to get a few rare and pricey limited-edition bottles.
  • En Primeurs have a minimal risk as long as the market is in excellent health.


  • Access to this market is restricted in certain ways, and transaction costs may be substantial.
  • Wine futures are currently not highly liquid, which means that selling them before they expire may be problematic.

Online Wine Investing

Several financial technology firms have set out on a quest to democratize and simplify entry to the fine wine market for regular investors with little expertise or understanding.

These businesses have devised vehicles for investors to build diverse portfolios of great wine, as well as smart and user-friendly platforms that enable investors to finish the transaction in minutes.

For many, this may be the greatest way to invest in wine since they will be letting specialists handle all of the hard work, including bottle authentication and storage.

What Is the Process?

Vinovest and Vint are two of the most well-known firms in this field. They allow investors to diversify their fine wine portfolios with as little as $100. 

Opening an account with these firms is simple and takes just a few minutes online. Once the first investment is received, the investor may either develop their own diversified portfolio of several kinds of wines or have it built for them by a robo-advisor.

Investors in Vinovest have complete ownership of their investments. Investors in Vint, on the other hand, hold shares in a vehicle that owns a superb wine collection.

Fees vary depending on the service provider. Annual management fees for Vinovest start at 2.85 percent and may be decreased if the minimum investment is increased. Vint, on the other hand, does not charge a management fee. Instead, they profit on sourcing fees.


  • A little initial investment is usually necessary to start a portfolio.
  • Some suppliers allow an investor to have a robo-advisor develop their portfolio on their behalf.
  • Fees for management are reasonable.
  • If investors want to, they can consume their wine bottles (with Vinovest).
  • Wine investors maintain complete control of their holdings (with Vinovest).


  • Selling shares of a good wine collection, like in the case of Vint, may take some time.

The Advantages of Wine Investing

  • Over the last 30 years, wine investment has produced positive returns of over 10%.
  • The addition of quality wine to a portfolio may provide further diversity.
  • Investors may now establish a widely diversified portfolio of wine bottles and cases using a variety of vehicles.
  • Wine may function as an inflation hedge since prices tend to rise during periods of high inflation.

The Drawbacks of Wine Investing

  • Wine investment has a number of hazards, including the danger of losing the whole investment if bottles are broken or damaged during shipment or storage.
  • If investors purchase and store individual bottles, storage and insurance fees might be significant.
  • During difficult economic times, it may be difficult to locate customers.
  • Individuals that are untrained are vulnerable to deception.

How to Invest in Wine: Frequently Asked Questions

The following are answers to some of the most common inquiries we hear about how to invest in wine.

Is Wine an Excellent Investment?

Data compiled by Vinovest suggests that fine wine investing has delivered annualized returns of 10.6% in the past 30 years or so. These gains are similar to those produced by top equity indexes like the S&P 500 over long periods.

Is Investing in Wine a Liquid Asset?

Wine investment liquidity varies depending on the vehicle employed. Those who want to acquire bottles directly and sell them years later may face difficulties if the demand for those specific editions has shrunk. 

Meanwhile, investing in wine via a fund like Vinovest may boost liquidity since these organizations often assist clients in selling their assets to a third party through their platform.

Liquidity is strong in the case of wine stocks since transactions may be completed practically instantaneously via an authorized broker-dealer.

Should a Beginner Invest in Wine?

Unless you buy in fine wine via an investment fund, fine wine investing is a dangerous pastime if you are unfamiliar with how the market operates. To avoid risks and increase profits, these funds create diverse portfolios vetted by industry experts.

Is Investing in Fine Wine Risky?

Fine wine investment, like other asset types, comes with its own set of risks. Even though long-term returns have been positive, the value of your fine wine portfolio may fluctuate significantly in the short term, and investors should be aware of this volatility as well as the possibility of losses if the wine market or the value of specific bottles falls due to market dynamics.

What Percentage of My Portfolio Should Be Wine?

As a general guideline, these assets should not account for more than 5% of the whole portfolio’s value or 25% of the portfolio’s alternative investments. Wine assets’ particular weight in your portfolio, on the other hand, should be determined according on your risk tolerance, income, financial objectives, employment position, and other similar considerations.

Is Wine Investing a Good Investment?

According to Vinovest statistics, wine prices have increased by 10.6 percent each year over the last 30 years.

How much capital do I need to begin investing in wine?

If you purchase an individual bottle or a few wine stocks, the minimal investment to include excellent wine in your portfolio might start at a few hundred dollars. More complex vehicles, such as Vinovest, demand a $1,000 minimum commitment.

What Kind of Return Should I Expect From Wine Investing?

According to Vinovest, wine prices have increased by 10.6% annually over the last 30 years. Constellation Brands (NYSE: STZ) and Brown-Forman Corporation (NYSE: BF.A) have delivered compounded annual returns of 28.2 percent and 14.3 percent, respectively, in the previous ten years.

Last Thoughts

Wine investing may seem difficult at first appearance, but financial innovation and technology have joined together to make it easier for individual investors. If you want to diversify your portfolio further, wine investment might be the answer.

We hope that the information provided in this post will assist you in making your first investment in this unusual market.

Investing in wine can be a good idea if done correctly. This article will teach you how to invest in wine and what steps to take before investing. Reference: is investing in wine a good idea.

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  • best wine to invest in 2022
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